Frequently Asked Questions

How is Radio Cape Town different from other stations?

* We have broken the archaic formula of radio stations and changed the paradigm.

* Online only – thus our reach is local, national and global.

* Our primary studio is fully mobile and can start broadcasting within 5-10 minutes of arrival on site.

* We utilise cloud-based solutions for a day-to-day programming thus no heavy infrastructure at risk of loadshedding, internet outages and human error.

* No news, sport, traffic, etc updates on the hour – we focus our content to be upbeat and positive.

* Currently no set presenters and set shows – we specialise in live event activations and outside broadcasts.

* Because we are an online only radio station, we do not fall under the ICASA umbrella and their restrictions.

* As mentioned above, our speciality is live events – thus making radio visible to the public.

Is Radio Cape Town fully licenced & registered?

* CAPASSO: Online Broadcast Licence for web-based radio, tv, webcasts and podcasts

* SAMRO: Music Royalty Licence

* SAMRO: Public Performance Licence

* DTI: Online Radio Cape Town Pty Ltd 2022/7067074/07

* CIPC: Verbal & Visual Trade-Mark application approved.

What is Radio Cape Town’s Reach?

We expect to be physically visible to + 100 000 people for 2024 at events.

Live streaming numbers range between 7500 and 9000 per month

This is purely by organic reach in the last 8 months – Marketing rollout to commence in 2024. Our target is 100 000 listeners.

Who are our listeners?

* Our listeners are digitally savvy.

* Our listeners have high end products at home.

* Our listeners do not use prepaid cellular services, but are on cellular contracts.

* Our listeners have access to unrestricted Wi-Fi both at home and work.

* Our listeners purchase items on online.

* Our listeners do not follow the mainstream path but have entrepreneurial attitudes.

* From listener engagement and based on the content we broadcast, our listeners are happy and upbeat people.

* Gender is equally split between Male and Female

* Primary Age group 41% is 35 to 49 years of age.

* Secondary Age group 31% is 50 – 64 years of age.

* 45% our listeners are streaming from within South Africa.

* The remaining internationals are mostly ex-pats (& past visitors) around the globe who enjoy the reminiscent local flair we offer.

* We attract the most concurrent listeners during the following time slots:

* Monday to Friday: 09:00 -> 15:00

* Saturdays and Sundays: 11:00 -> 18:00

What domain extensions and social media handles are registered for Radio Cape Town?

* radiocapetown.co.za | .biz | .com | .info | .mobi | .net | .org | .org.za

radio.capetown

* FaceBook, Twitter, Instagram, LinkedIn, YouTube, TikTok: @radiocapetown

Why do we call ourselves Smart Radio?

* Our product is consumed online.

* Our innovative approach to broadcasting solutions

* Our state-of-the-art mobile broadcast studio.

* The smart offerings available such as song requests via our web site or mobile app, that (dependant on queue) could play on air within two songs time with no human intervention.

What are the Technical Specs of the Mobile Studio?

* Custom built 4.5 metre single axle trailer.

* Off the grid inverter and lithium battery system.

* 2kw silent generator if needed.

* Broadcast desk for primary presenter and 2 guests.

* External microphone connections to DB for online interviews outside the studio.

* Professional internal sound dampening panels on walls and ceiling.

* Primary and Secondary Internet with external 12dbi antennae for each.

* Speakers for 3000 people.

* External lights early mornings and night events.

* 3 large windows allowing the public a 270-degree view into the studio. (fishbowl)

* Evaporative air cooler to facilitate temperature control.

What is the future of Radio in South Africa?

* Based on the rapid increase in consumption of internet-based products, online / internet radio is the future.

* Terrestrial (FM/AM) Radio, albeit easy for consumers to reach such as in their car etc, is not the best option moving forward:

* Heavy infrastructure costs for masts on mountain tops and microwave links

* High costs of alternate electricity supply in event of loadshedding

* Limited range per mast, thus the need for multiple masts:

* FM transmission: No further than visible horizon (50 – 60 km)

* AM transmission: A lot further but bad audio quality.

* Physical barriers such as large building and mountains break reception

* Internet radio is accessible anywhere in the world – thus also attracts international listeners and not only local.

* Internet Radio does not only have to be live, but can also have content available for on demand consumption.

* More cars are being built with high end entertainment systems with sim slot thus making your car an internet hot spot.

Why is our focus on live events and live outside broadcasts?

* We believe that radio should be more than just audio but a visual spectacle as well.

* Our (WDZ Media) focus for the last 4-5 years has been outdoor events and creating awesome vibes. We have now added a live radio station into the package as well.

* “The Travelling Road Show of Awesomeness”